Growth Marketing is above all the science of making your data work for you and inform your future decisions into your growth plan. Unlike brand marketing that typically focuses more on brand awareness, growth marketing is really about using market indicators to plan customer acquisition, retention and activation. In this article we’ll see what key strategies businesses should use to put in place an efficient growth plan for their company.
Acquisition
“Opportunities don’t happen, you create them.”
– Chris Grosser
Acquisition is all about creating opportunities to be seen. Displaying our brand on the web is one of the easiest ways to quantify and qualify new leads. Whether you decide to invest in a strong SEO strategy, social media or content marketing, they are all great ways to analyse what works and what doesn’t for your company specifically. While it is less easily quantifiable, using experiential marketing is also a great way to make a statement. In an era where a lot of things happen virtually, participating in a special event can really be a great way to reach new audiences and become part of a memorable experience.
Activation
A lot of companies overlook the activation step in their growth plan. But this step might be one of the most critical aspects of building a long term relationship with new clients. Especially if your company involves a product that is customizable or complicated in any way to buy or use. Activation is all about creating a good onboarding and overall adding a human touch to help your new clients have a good first experience with your product. In many cases the response delay plays a critical role in the activation process. For example, a client that hesitates between buying from your company because it is the first time they install a pool or spa, might have more questions they want answered about the technicalities or the pricing options. Being able to answer quickly might become the element that seals the deal or on the contrary, breaks it if you are unable to provide clear answers to them, quickly.
This is why more and more companies are using integrated chats on their website or automated emailing into their activation strategy in order to grasp those opportunities quickly. If your company has a product that is tailored, you probably need to build custom quotes, in order to provide your client with a price tag and this process might take time. By automating answers and being able to send personalized proposals quickly, you will put all the odds in your favour to close the deal. QuoteMachine is a good example of a software that would allow to contact new clients fast, by allowing you to quickly give them answers and a transparent pricing scenarios.
Retention
Now that your clients knows your products, you have an opportunity of creating a retention strategy to keep them engaged. To foster retention in a growth marketing strategy, a company should focus on delivering exceptional customer experiences and personalized engagement. By utilizing data analytics to understand customer behaviors and preferences, the company can tailor its communications and offers to meet individual needs, enhancing satisfaction and loyalty. Implementing newsletters and tailored communications can really help in creating a reminder of your new offers specifically targeted at their specific needs.
When using QuoteMachine as your sales software, you can have a good overview on your best sellers and best clients. It can not only help you refine your offer by analyzing numbers but also by being able to track their feedback.
If you are looking for experts advice on how using QuoteMachine can help in implementing an effective growth strategy for your business, don’t hesitate to book a free demo with one of our sales specialists.
